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-  What is a Search Engine?
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  Optimizing?
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- Why search placement / ranking so important?
 
 

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Search Engine myth & FAQ ~

A pervasive myth:

There is a pervasive myth among website operators that simply submitting their URL to hundreds or thousands of search engines will increase traffic to their website and thus, increase sales.

Another myth is that simply inserting META tags in your Web pages will also increase your traffic.

Both are just not true! META tags and search engine submission are highly recommended; however, by themselves these steps will not get you anywhere and for many website operators, other traditional Internet marketing tactics are not feasible, practical or affordable.

So what works?

Search Engine Optimization (Positioning) is by far the best, smartest and most affordable investment you can make. Search engine optimization, also known as placement and positioning, is the process of improving a website for higher search engine rankings. It's the first step in achieving higher rankings.


Search Engine FAQ :

Search engines are sites like Google, AOL, MSN or Yahoo where searches for information on the Internet are conducted. Searches are conducted by typing keywords or key phrases into the search box and then reviewing the results.

How Search Engines Rank Web Pages:

When we search anything in our favourite search engine, they will sort through the millions of pages it knows about the topic and present the matches by rank, so that the most relevant ones come first.

Of course, the results aren't always 100% right. Non-relevant pages make it through, and sometimes it may take a little more digging to find what you are looking for. But, by and large, search engines do an amazing job.


So, how do search engines go about determining relevancy, when confronted with hundreds of millions of web pages to sort through?

Search engines compile their databases using "spiders" or "robots" ('bots') to crawl through the Internet from link to link, identifying and perusing pages. After spiders find pages, they pass them on to another computer program for "indexing." This program identifies the text, links, and other content in the page and stores it in the search engine database's files so that the database can be searched by keyword and whatever more advanced approaches are offered, and the page will be found if your search matches its content.

When indexing They follow a set of rules, known as an algorithm. Exactly how a particular search engine's algorithm works is a closely-kept trade secret. However, all major search engines follow some general rules like.

One of the main rules in a ranking algorithm involves the location and frequency of keywords on a web page. Call it the location/frequency method, for short. Pages with the search terms appearing in the HTML title tag are often assumed to be more relevant than others to the topic.

Frequency is the other major factor in how search engines determine relevancy. A search engine will analyse how often keywords appear in relation to other words in a web page. Those with a higher frequency are often deemed more relevant than other web pages.

Link analysis is another major factor. By analyzing how pages link to each other, a search engine can both determine what a page is about and whether that page is deemed to be "important" and thus deserving of a ranking boost.

To begin with, some search engines index more web pages than others. Some search engines also index web pages more often than others. The result is that no search engine has the exact same collection of web pages to search through. That naturally produces differences, when comparing their results.

Search engines may also penalize pages or exclude them from the index, if they detect search engine "spamming." An example is when a word is repeated so many times on a page to increase the keyword frequency for higher ranking.

Search engines have plenty of experience with webmasters who constantly use many actions on their web pages in an attempt to gain better rankings. Because of this, all major search engines now also make use of "off the page" ranking criteria. These are the factors that a webmasters cannot easily influence.

click through measurement is one of the main "off the page" factor. In short, this means that a search engine may watch what results someone selects for a particular search, then eventually drop high-ranking pages that aren't attracting clicks, while promoting lower-ranking pages that do pull in visitors.

How important are search engines? Do I really need a good ranking in a search engine?

We believe the facts speak for themselves. Consider the following results of current Internet studies:

* Nearly 90% of traffic to most web sites is found by using a search engine or directory.

* Anyone finding your web site through a search engine or directory is a potential customer because they have decided before finding your web site that they need what you are selling and are looking for you specifically.

* Studies have shown that search engines and directories provide better results than other forms of online advertising.

* Search engines are the primary interface between people using the Web and websites. So if youíre not found in the top 30 rankings when someone conducts a query for a keyword that discusses your product or service that ought to bring your site up, youíre really invisible on the Web.

* Search engines are the only vehicles by which someone can search the Web. And when they perform a keyword query, one of three things will happen: Your website will come up, or it wonít, or, worse, your competitorís website will come up.

* Over 90% of web users use search engines to transverse the web. Top 30 search engine results in any keyword get over 90% of search traffic.

* Major search engines attract more distinct visitors than almost any other Web site.


Why should you choose Bizinfo-Bangladesh.com for search engine optimisation & promotion?

There are companies that offer search engine optimization & promotion. But the reality is many of them can do your website more harm than good. in fact, Many search engine optimization companies do not know how to truly optimise or promote -- they know how to spam.

The problem with these methods is that, although they work for a while, search engines eventually catch the spam, and you risk the possibly of being banned or penalize. And once you are banned from a major search engine it is almost impossible to get back into their directories. They don't care if you didn't know what the search engine promotion company was doing. As far as the search engine is concerned. It is your website, and your responsibility.

Bizinfo-Bangladesh.com guarantees you that we will not only optimise & rank your website well, but we will do it correctly.

Any Questions? Please feel free to contact us:

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