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Internet - it's all about 'exchange' 

The Internet is a network of computers connecting people and information throughout the world. it's the easiest & quickest way of communicating and interacting with people, businesses and organizations all around the globe. Quite simply, it is a way of connecting computers so we can all ‘speak’ to each other. Whether you want to communicate, buy, sell, service, inform, teach, learn… it is the ideal medium for all types of exchanges. The different tools people use on the Internet (e.g. browse, buy, get and share information, communicate with others, sms messaging, chat, email) are always evolving as we discover new ways of using the Internet, but the principles are the same – it’s all about exchange.

Why should I put my business online?  

Well, there are several reasons why you should.

Firstly, its a great 'connection point' between you and your customers or partners. They can visit your website at anytime that suits them to find out more about you, your products, ordering, or just get more information. Previously they would have had to physically visit you or use the telephone and actually speak to you. They can contact you with questions, complaints, recommendations or just to gauge how helpful/efficient you are at anytime without speaking to you or being face-to-face with you. Its another way to deal, communicate and interact with you. It puts the emphasis on the customer and their needs and removes the pushy salesman from the process. This level of anonymity encourages the customer to get what they want more than ever before or go somewhere else where they will get it.

Secondly, the Internet enables the customer to shop around much more easily and cheaply than ever before. It is as easy to research and buy a product that is sold in another country as it is to do it for one in your own country and all for the cost of a local call. Timezones are largely irrelevant on the Internet.

Thirdly, Establish presence on the Web – a catalogue, a billboard.

Approximately 850 million people worldwide have access to the World Wide Web (WWW). No matter what your business is, you can't ignore 850 million people. To be a part of that community and show that you are interested in serving them, you must present on the WWW.

Other Reasons to Build a Web Site

  • Open business information available 24 hours a day, seven days a week.

  • Educate your customers/clients about your field, as well as your own products/services.

  • Update product information easily and keep it timely.

  • Public relations – reach the public, reach the media, your customers are not limited to your city or country.

  • Open international markets – not only is the Web international, the house are across all time zones.

  • Sell products and services even when the office is closed.

  • Better Customer Service – including customer feedback.

  • Demonstrate product information via  graphics, audio, or video:

  • Save staff time by posting Frequently Asked Questions.

  • Introducing company worldwide, Reach millions of prospective customers.

  • Use a website to track customer “hits” and other statistics.  

  • Learn more about your customers through surveys, conversion statistics, etc.

A website is entirely flexible and can be designed from scratch specifically for your business and customers, regardless of the industry you are in and the size of your business.

And FINALLY, it is low cost. You can build a website to meet your budget.

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