Internet - it's all
The Internet is a network
of computers connecting people and information throughout the world.
it's the easiest & quickest way of communicating and interacting
with people, businesses and organizations all around the globe. Quite
simply, it is a way of connecting computers so we can all ‘speak’
to each other. Whether you want to communicate, buy, sell, service,
inform, teach, learn… it is the ideal medium for all types of exchanges.
The different tools people use on the Internet (e.g. browse, buy,
get and share information, communicate with others, sms messaging,
chat, email) are always evolving as we discover new ways of using
the Internet, but the principles are the same – it’s all about exchange.
should I put my business online?
Well, there are several reasons why you should.
Firstly, its a great 'connection point' between you and your
customers or partners. They can visit your website at anytime that
suits them to find out more about you, your products, ordering,
or just get more information. Previously they would have had to
physically visit you or use the telephone and actually speak to
you. They can contact you with questions, complaints, recommendations
or just to gauge how helpful/efficient you are at anytime without
speaking to you or being face-to-face with you. Its another way
to deal, communicate and interact with you. It puts the emphasis
on the customer and their needs and removes the pushy salesman from
the process. This level of anonymity encourages the customer to
get what they want more than ever before or go somewhere else where
they will get it.
Secondly, the Internet enables the customer to shop around
much more easily and cheaply than ever before. It is as easy to
research and buy a product that is sold in another country as it
is to do it for one in your own country and all for the cost of
a local call. Timezones are largely irrelevant on the Internet.
presence on the Web – a catalogue, a billboard.
million people worldwide have access to the World Wide Web (WWW).
No matter what your business is, you can't ignore 850 million people.
To be a part of that community and show that you are interested
in serving them, you must present on the WWW.
Reasons to Build a Web Site
business information available 24 hours a day, seven days a
your customers/clients about your field, as well as your own
and keep it timely.
relations – reach the public, reach the media, your customers
are not limited to your city or country.
international markets – not only is the Web international, the
house are across all time zones.
products and services even when the office is closed.
Service – including customer feedback.
product information via
graphics, audio, or video:
staff time by posting Frequently Asked Questions.
company worldwide, Reach millions of prospective customers.
a website to track customer “hits” and other statistics.
Learn more about
your customers through surveys, conversion statistics, etc.
A website is entirely
flexible and can be designed from scratch specifically for your
business and customers, regardless of the industry you are in and
the size of your business.
And FINALLY, it is low cost. You can build a website to meet
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