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-  What is a Search Engine?
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- What is Submitting and
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- Why search placement / ranking so important?


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Web Solutions Online Business Promotion Search Engine Optimization

What is Submitting and Optimizing?

Submitting to search engines does not mean optimizing to achieve a rank. Submitting to search engines and directories simply means getting registered in order to have your pages reviewed or indexed.

A web site should be submitted only after it is completely ready, optimized and launched. This is particularly important for directories as they review content and design and rank (or not at all) accordingly. Likewise, sites must be resubmitted after a major redesign or content update.

So what is search engine optimization?

Search engine optimization is comprised of both "on-the-page" and "off-the-page" strategies you can employ to raise your position in the search engine rankings, and to help potential visitors find your site. It can involve making design/layout/structural changes to your site, adding or editing contents to increase your keyword density. link popularity strategies, build special pages that are designed to direct the spiders through a specific path as they crawl your site etc. 

Why You need the Experts?

Online Marketing & Search Engine Optimization is a time consuming, complex and continual process. Yes.. some web designers may submit your website to a couple of search engines, but it is not their forte to proactively submit your company's website to search engines. What designers often forget is that what is appealing to the human eye is rarely appealing to a search engine spider. This is a separate task all together and requires significant technical expertise to get a company professionally indexed. You have to be put there!

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